Stop making decisions based on "best practices." Start using BigQuery, Python, and Predictive Modeling to forecast ROI and uncover hidden growth vectors.
Google Search Console interface samples data. We connect directly to the API, storing millions of rows in BigQuery to visualize Year-over-Year trends without sampling limits.
import pandas as pd
from google.cloud import bigquery
# Query non-branded organic traffic
query = """
SELECT query, clicks, impressions
FROM `search_console_data.url_impression`
WHERE NOT REGEXP_CONTAINS(query, 'brand_name')
ORDER BY clicks DESC
"""
df = client.query(query).to_dataframe()
df['ctr_potential'] = df.apply(calculate_opportunity, axis=1)