How to Add Internal Links in WordPress

Internal linking is a fundamental aspect of website development and content management. When done correctly, it can significantly enhance your site’s user experience and SEO rankings. For WordPress users, mastering the art of internal linking is a crucial skill. In today’s post, we’ll guide you through the step-by-step process of adding internal links to your WordPress content, ensuring you’re leveraging this powerful tool to its full potential.

Why Internal Linking Matters

Before diving into the how-to, it’s crucial to understand why internal linking is important. These are the key reasons:

SEO Benefits

Search engine crawlers use internal links to discover and index new content on your site. By linking related content, you signal the relevance of your pages to each other, which can positively impact your SEO rankings.

Improved User Experience

Internal links guide your readers to more in-depth or related content within your site. This not only keeps them engaged but also helps them find information they may be interested in, improving the overall user experience.

Site Architecture and Page Ranking

Proper use of internal links helps to establish the hierarchy of your website and distributes page authority throughout your site, which is important for ranking your key pages.

Step-by-Step Guide to Adding Internal Links

Now, without further delay, here’s how you can add internal links to your WordPress content:

Step 1: Accessing the WordPress Editor

Start by logging into your WordPress dashboard. If you’re working on a post or page, click on ‘Edit’ to open the WordPress editor. For older posts, simply locate the post from the ‘All Posts’ screen.

Step 2: Selecting Text to Link

Once you’re in the editor, go to the text you want to link from and highlight it. Be sure to select a word or phrase that’s descriptive of the page you’re linking to.

Step 3: Adding the Link

After selection, you should see a toolbar; find and click “Insert Edit Link” (the chain icon). In the pop-up box that appears, type the URL of the page you want to link to in the ‘URL’ field. Before inserting the link, you can click the gear icon to set link settings, such as opening in a new tab.

Step 4: Verifying the Link

To ensure your link is working correctly, hover over the linked text. If the URL pops up or the text is underlined (depending on your theme settings), you’ve successfully added an internal link.

Step 5: Best Practices for Internal Linking

While internal linking is a powerful strategy, it should be used judiciously. Here are some best practices to follow:

Anchor Text Matters

The text you select for linking (anchor text) should be relevant to the linked page.

Relevance Is Key

Link to pages that are truly related to the content. The more relevant the linked page is, the more beneficial it is for SEO and user experience.

Avoid Overlinking

While it’s good to include internal links, avoid stuffing your content with them. Each link should bring genuine value to the reader’s experience.


Consistent and thoughtful use of internal links not only fosters a well-connected and intelligible website but also drives critical SEO and user retention benefits. By integrating internal linking into your WordPress routine, you take a valuable step towards creating a site that’s informative, easy to navigate, and optimized for search engines.

Mastering these steps for internal linking is just the beginning. Remember, with every link you place, you’re providing a pathway for your visitors to explore more of what your site has to offer. Make each link count, and you’ll notice a significant improvement in your website’s performance over time. Start now, and start reaping the rewards.

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